Channel Integration : Providing Integration Solutions to Multi Channel Sellers to Sell on Amazon

Amazon provides merchants with the ability to sell their products through the Amazon.com's ecommerce web site. However, in order to integrate successfully with Amazon, the Amazon.com API defines a specific set of feeds each merchant is required to submit to, and receive from, Amazon. Amazon provides a sellers a backend portal called Sellercental. The Amazon Seller Central is Amazon.com's online marketplace that allows sellers to offer their products alongside Amazon's offerings.

Using the Amazon Connector for Channel Integration, retailers can combine the powerful brand of Amazon.com with their backend system. Since the integration is fully automated, you can focus on increasing sales and accurately managing the resulting orders, instead of wasting time manually keeping your Amazon Seller Central and your backend accounts in synch.

• Import Sales Orders/Customers into your backend system Orders taken in Amazon are imported into backend system automatically. If a matching customer is not found, a new customer is created in your backend (Website / Quickbooks / Peachtree / Netsuite).
• Export Fulfillments to Amazon: As orders are fulfilled in your backend (Website / Quickbooks / Peachtree / Netsuite), the fulfillment transactions are exported to Amazon so that the shopper has full visibility into the current orders status.
• Export Items to Amazon: Retailers can easily designate which items from your backend (Website / Quickbooks / Peachtree / Netsuite). are pushed to Amazon, making it easy for you to create/update your Amazon product catalog.
• Export Inventory Levels to Amazon: Inventory levels in Amazon are continuously updated with current inventory levels in your backend (Website / Quickbooks / Peachtree / Netsuite), ensuring that orders placed can actually be fulfilled.

ChannelPandits differentiates itself with focused, best practice integration methodologies which ensure strong links between business process integration and delivery of results, and uses technology and a practitioner's approach to improve project implementation.
Some of the Feeds are transactional in nature while others are batch-oriented and loaded on a periodic basis. The Amazon API requires submitted Feeds conform to a strictly defined process. The process dictates many things, such as the order in which the Feeds can be submitted, the size of each Feed that is allowed, the file formats and compression that is required, and the time interval for submission of Feeds.

• Solutions for Amazon Supported Feeds
• The headaches involved with seamlessly interoperating with Amazon.com's API and keeping current with the new capabilities being developed by Amazon.com are neatly resolved by using standardized e-Commerce integration solutions.

The following lists the Amazon Feeds by category, which any merchant must comply with to deliver to the Amazon.com API.
These are manually-defined settings which are configured by the merchant in Seller Central. They determine business rules and provide content to establish the Merchant on the Amazon.com platform.

• Merchant Profile
• Merchant Help Pages
• Storefront Layout, Images, and Content
• Shipping Tables
• Tax Rules

Amazon.com's approach to uniquely identifying products and collecting the information required to merchandise them.

• Product Feed
• Image Feed
• Price Feed
• Inventory Feed
• Relationship Feed

These are manually-defined settings which are configured by the merchant in Seller Central. They determine business rules and provide content to establish the Merchant on the Amazon.com platform.

• Merchant Profile
• Merchant Help Pages
• Storefront Layout, Images, and Content
• Shipping Tables
• Tax Rules

Provides the info required to fulfill orders placed via Amazon.com, accept or reject the orders, and ship the orders.

• Order Feed
• Order Acknowledgement Feed
• Order Fulfillment Feed

Adjustment Feed addresses returns, out-of-stock conditions, price discrepancies, rebates, refunds, and the like. Settlement Feeds detail all financial transactions between Amazon.com and the Merchant and reconciles this information with your application(s).

• Adjustment Feed
• Settlement Feed

Choosing an Amazon.com e-Commerce Integration Partner
Why Choose Channel Integration LLC as an Amazon.com’s integration partner, merchants should look for a vendor that can:
Simplify the integration Ideally,the solution should automate the integration from retail systems to the Amazon Platform, eliminating the need for complex technical discussions, keeping the focus on the business value offered by Amazon Services, where it should be. Accelerate time to market. A good partner will enable rapid e-commerce integration to the Amazon Platform, bringing the merchant from signing to go-live in days instead of months. Obtain affordable integration. Ask if the vendor can offer a hosted or installed software option to suit a merchant's needs, making the capability to integrate with Amazon available to all merchants, regardless of size, at a consistently affordable price-point.